Marketing Intern at PayU | Bangalore or Mumbai

About the Team

PayU Finance is the credit and lending division of PayU, a wholly owned subsidiary of the Prosus group (formerly Naspers), headquartered in Amsterdam, Netherlands. PayU Finance India has issued nearly 20 billion loans by volume and disbursed more than $280 million in consumer credit.

The company provides consumers with convenient access to short term loans of up to INR 5 lakhs through products such as personal loans, point of sale EMI, and express loans. PayU Finance operates under the brands LazyPay and PaySense, focusing on Buy Now Pay Later and personal loan solutions.

About the Role

• Customer Persona Validation: Support the team in reviewing and refining customer personas to ensure they accurately represent the intended audience.
• Customer Interviews: Conduct conversations with customers to understand their needs, preferences, and behavioral patterns.
• Consumer Identification and Calling: Collaborate with internal teams to identify existing and potential users and reach out to them for research activities at scale.
• Marketing Communication: Work closely with the marketing team to combine customer insights and business inputs to shape effective marketing messages.
• AI Driven Content Creation: Use AI tools to help produce content efficiently for internal and external marketing initiatives.

What We Offer

• A collaborative workplace where you can contribute to the early growth journey of a brand.
• A fast changing environment where adaptability and initiative are valued.
• An inclusive culture that encourages diverse perspectives during decision making.
• Hands on exposure to a dynamic marketing setup.
• Mentorship and support from an experienced marketing team.

About PayU

PayU is a global fintech investor focused on building a world without financial borders. The company provides financial services and products across more than 18 high growth markets, helping individuals and businesses access credit and operate online. As part of Prosus, one of the largest technology investors globally, PayU combines strong market presence with deep expertise to expand financial inclusion.