Overview
About the Role
Join the Central Marketing Organization at American Express, where strategy meets creativity to create real-world impact. This team powers the brand across the organization—aligning customer journeys, amplifying the brand voice, and enabling seamless interactions. As part of the Internal Acquisition team within the Growth Marketing function, you’ll play a key role in driving high-impact acquisition and engagement initiatives targeted at existing users.
This apprenticeship offers a hands-on opportunity to learn about growth marketing, analyze cost per acquisition (CPA), build strategic audience cohorts, contribute to advertising and promotion efforts, and support broader business goals in India’s fastest-growing market.
Key Responsibilities
- Assist in the development of marketing campaigns aimed at internal user engagement and acquisition
- Design and support incentive programs to increase user participation
- Explore and propose strategies for smarter, more effective lead generation
- Enhance post-purchase user experiences by refining fulfillment journeys
- Translate customer insights into actionable campaign strategies
- Analyze and review campaign outcomes to inform future marketing tactics
- Maintain operational dashboards using data visualization tools
Education Requirement
- Graduates from any stream
- Candidates with a maximum of 11 months of work experience preferred
Required Skills
Excel (formulas, formatting, pivot tables), data visualization, campaign analysis, communication skills, coordination skills, marketing exposure, fulfilment workflows, attention to detail, strategic thinking, lead generation
Additional Details
- Flexible hybrid work model
- Free meals provided at the office
- Cab facility available
- Training and development programs included
- Opportunity to work in a globally recognized brand environment
Important Notes
- Apprenticeship contract is subject to background verification checks
- Apprentices are expected to uphold American Express Blue Box values and maintain the highest standards of professional conduct
- Equal opportunity employer – all applications are considered without bias to personal status or background
If an employer asks you to pay any kind of fee, please notify us immediately. Talentd does not charge any fee from applicants and we do not allow other companies to do so.
Key Skills
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Education Requirements
- Graduates from any stream
Eligible Batch Years
American Express
American Express Company (Amex) is a globally recognized multinational financial services corporation, founded in 1850 and headquartered in New York City, USA. Known for its premium charge cards, credit cards, and travel-related services, American Express has built a reputation for exceptional customer service, strong brand loyalty, and catering to affluent consumers and businesses. The company's mission is to provide trusted, innovative payment, travel, and expense management solutions that enrich the lives of its customers and help them achieve their goals.
With over 60,000 employees worldwide, American Express operates in more than 130 countries, serving millions of cardholders and merchants. It consistently ranks among the world's most valuable brands and is recognized for its commitment to diversity, sustainability, and digital innovation. Recent achievements include expanding its digital payment capabilities, forging strategic partnerships in fintech, and enhancing rewards programs to meet evolving customer needs. American Express continues to play a leading role in shaping the future of global payments and financial services.
Company Details
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Websiteamericanexpress.com