Overview
Job Description
The 'Customer Growth Marketing Analytics' team is part of the Analytics, Investment and Marketing enablement (AIM) group within GCS (Global Commercial Services) Marketing at American Express. This team leads innovative analytics across Marketing channels for the US SME segment to drive internal acquisitions with increased and sustainable engagement levels.
Responsibilities
- Partner closely with Finance and US Consumer to align on the Cardmember value (CMV) framework
- Collaborate with finance to create robust behavioral inputs for investment optimization and targeting iCMV
- Understand the cardmember value framework for internal acquisitions and drive enhancements
- Partner with channel owners in the NY team to optimize channel ROI
- Resolve issues, identify opportunities, and define success metrics
- Engage and influence partners and stakeholders to drive collaboration
Qualifications
- Strong analytical/conceptual thinking to solve business problems
- Ability to manage several concurrent projects through cross-team collaboration
- Expertise in Hive, Python, PySpark, SQL, and statistical modeling techniques
- Excellent communication and interpersonal skills
- Ability to work independently and across a matrix organization
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Key Skills
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Education Requirements
- Master's degree in a quantitative field (e.g. Statistics, Engineering, Physics, Mathematics, Economics) or business field preferred
Eligible Batch Years
American Express
American Express Company (Amex) is a globally recognized multinational financial services corporation, founded in 1850 and headquartered in New York City, USA. Known for its premium charge cards, credit cards, and travel-related services, American Express has built a reputation for exceptional customer service, strong brand loyalty, and catering to affluent consumers and businesses. The company's mission is to provide trusted, innovative payment, travel, and expense management solutions that enrich the lives of its customers and help them achieve their goals.
With over 60,000 employees worldwide, American Express operates in more than 130 countries, serving millions of cardholders and merchants. It consistently ranks among the world's most valuable brands and is recognized for its commitment to diversity, sustainability, and digital innovation. Recent achievements include expanding its digital payment capabilities, forging strategic partnerships in fintech, and enhancing rewards programs to meet evolving customer needs. American Express continues to play a leading role in shaping the future of global payments and financial services.
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Websiteamericanexpress.com