Junior Analyst Job at Publicis Groupe Bengaluru | Data Sciences

Company Description

Publicis Media, a part of the Publicis Groupe, is a full service media agency. We provide quality digital and media mandates across industries and clients in search engine marketing, social media marketing, online reputation management, and media mandates for TV, print, radio, and out of home globally. With our experience, ongoing research in internet technologies, and an eye for perfection, we ensure maximum online visibility and help you seamlessly integrate internet marketing into your organization's overall marketing strategy.

We offer almost all services under the marketing umbrella, giving us a holistic view of what helps businesses online and offline. We have evolved our strategies over time and understand that generating meaningful sales leads from the internet, mobile, TV, print, radio, and out of home involves seamless interworking of various marketing avenues. This integrated approach helps our clients rank higher and generate more sales by advertising on popular platforms.

Responsibilities

• Align client business data with media communication data and use it to create automated reports.
• Implement predictive and machine learning models in Python, with strong statistical analytics and programming skills.
• Create BI reports using visualization tools such as PowerBI.
• Develop new tools to provide solutions for the media team and/or their clients.
• Extract large volumes of data from our systems using data warehousing solutions and APIs, and create ETL processes.

Qualifications

• Python data knowledge and SDLC experience is a huge plus.
• Experience with Pandas, Scikit, Tensorflow, Numpy is preferred.
• Any kind of SQL knowledge is a must.
• Experience with different APIs (e.g., Google Ads, Facebook).
• Experience with data visualization tools (PowerBI, Data Studio, Tableau).
• Critical thinking and mathematical logic are important for success in this role.
• Comfortable translating between IT and business.

Additional Information

• Opportunities to grow with Publicis Groupe, which believes in the Power of One, partnering with clients across the globe in various industries.
• Diverse team and progressive work environment.
• A place where learning never stops, with training on multiple platforms and domains for cross-functional experience.
• Empowering your ambitions through our dedicated Total Rewards Program, competitive pay, and benefits package.