Overview
Job Description
The Content Strategist will work in an agile setup supporting strategy, storytelling, and communications that help build IBM's brand and business. The strategist will collaborate with other content strategists, product marketers, creative teams, and subject matter experts to research, develop, and execute content across channels. The role will also use AI tools and emerging technologies to support audience research, creative ideation, and content development.
- Collaborate with other content strategists, product marketers, creative teams, and subject matter experts to support content and storytelling for IBM marketing initiatives.
- Research audiences, industries, market trends, and relevant topics to identify insights, stories, and content opportunities.
- Support the development of content strategies, asset briefs, messaging frameworks, and content plans across digital, social, campaign, and marketing channels.
- Create, edit, and adapt content for different audiences, channels, and stages of the customer journey while maintaining IBM's brand and messaging standards.
- Use AI tools and emerging technologies to support research, creative ideation, content development, content adaptation, and experimentation.
Required Skills
- Strong written and verbal communication skills with demonstrated ability to tell clear, compelling, and audience-focused stories.
- Strong research, writing, editing, and proofreading skills.
- Understanding of content strategy, digital marketing, and social media.
- Familiarity with AI tools and interest in applying them to creative strategy and content development.
- Strong creative thinking and problem-solving skills.
- Curious, growth-minded, and demonstrated ability to learn new marketing, content, AI, and digital tools.
- Ability to work with a great deal of autonomy, as well as in a collaborative team environment.
- Working knowledge of AI-enabled content creation and creative tools.
- Basic understanding of SEO, AEO, audience insights, content performance, or digital marketing.
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IBM
International Business Machines Corporation (IBM) is a globally renowned technology and consulting multinational headquartered in Armonk, New York, USA. Founded in 1911, IBM has evolved from a manufacturer of hardware such as mainframes and personal computers into a leader in enterprise software, cloud computing, artificial intelligence, and quantum computing. With over 280,000 employees worldwide, IBM operates in more than 170 countries, serving clients across industries with cutting-edge solutions and strategic consulting services.
IBM's mission is to leverage technology and innovation to help clients transform their businesses, unlock new opportunities, and address complex challenges. The company is recognized for its pioneering work in AI through its Watson platform, advancements in hybrid cloud infrastructure, and leadership in quantum computing research. In recent years, IBM has made significant strides in expanding its hybrid cloud capabilities, notably through the acquisition of Red Hat, and has focused on sustainability initiatives and digital transformation projects for enterprises globally.
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