Persona is a technology company focused on identity verification and fraud prevention infrastructure for internet businesses. Founded in 2018, the company provides a flexible identity platform that helps organizations verify users, automate compliance workflows, and reduce fraud across onboarding, payments, marketplaces, financial services, and online platforms. Its products support government ID verification, biometric checks, database verification, risk scoring, and case management tools designed for highly regulated and high-growth digital businesses.
Headquartered in San Francisco, California, Persona has grown rapidly as demand for digital trust and compliance solutions has increased worldwide. The company serves customers across fintech, crypto, healthcare, and e-commerce sectors and is recognized as a strong competitor in the identity and KYC infrastructure market alongside firms such as Onfido and Jumio. Persona has raised significant venture funding from prominent investors and is regarded for its developer-friendly APIs and customizable verification workflows.
