NielsenIQ is a global leader in consumer intelligence, providing comprehensive data analytics and insights into consumer behavior, retail trends, and market performance. Established as a spin-off from Nielsen Holdings in 2021, NielsenIQ operates in over 100 countries and serves a wide range of industries, including consumer packaged goods (CPG), retail, and e-commerce. The company’s mission is to deliver the most complete and clear understanding of consumer dynamics, enabling brands and retailers to make informed, strategic decisions.
With a workforce of more than 10,000 employees worldwide, NielsenIQ leverages advanced analytics, technology platforms, and proprietary data to help clients navigate complex market landscapes. In recent years, NielsenIQ has expanded its capabilities through acquisitions and partnerships, notably merging with GfK in 2023 to create one of the largest consumer intelligence companies globally. This move has strengthened its market position, offering unparalleled coverage and insights across industries and geographies.