Noon is a Middle East–based e-commerce platform founded in 2017 by Emirati entrepreneur Mohamed Alabbar with support from Saudi Arabia’s Public Investment Fund and other regional investors. Headquartered in Dubai, United Arab Emirates, the company was created to build a homegrown digital marketplace for the Middle East. Noon operates major online retail platforms across the UAE, Saudi Arabia, and Egypt, offering a wide range of products including electronics, fashion, beauty, home goods, and groceries. The company’s mission is to empower regional talent and businesses while creating a world‑class online shopping ecosystem tailored to the Middle Eastern market.
Over the years, Noon has expanded beyond its core marketplace with services such as Noon Grocery, Noon Minutes (rapid delivery), Noon Pay, and logistics solutions that support sellers and last‑mile fulfillment. The platform employs thousands of people across technology, logistics, and operations, and works with a large network of regional merchants and brands. Noon is widely recognized as one of the region’s most prominent e-commerce companies and a key competitor to global platforms like Amazon in the Middle East.
The company continues to invest heavily in logistics infrastructure, digital payments, and quick-commerce capabilities to strengthen its position in the regional digital economy. Through initiatives supporting local sellers and technology development, Noon aims to accelerate the growth of e-commerce and digital services across the Middle East.
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