
LiveRamp is a data connectivity and identity resolution company that helps enterprises, advertisers, publishers, and technology platforms collaborate on data in a privacy-safe way. Founded in 2011 (originating from the data startup RapLeaf) and later spun out from Acxiom in 2018, LiveRamp is headquartered in San Francisco, California. The company employs over 1,000 people globally and operates across North America, Europe, and Asia-Pacific. Its mission is to enable organizations to responsibly connect customer data across platforms while maintaining strong privacy protections and compliance with global regulations.
LiveRamp is best known for its identity resolution technology, particularly its flagship product RampID, which enables companies to match and activate data across marketing, advertising, and analytics ecosystems without relying on traditional third‑party cookies. The company plays a significant role in the modern marketing technology stack, helping brands and publishers collaborate with partners such as major ad platforms, retailers, and data providers. LiveRamp has strengthened its position through strategic acquisitions and innovations in data clean rooms and privacy-enhancing technologies, including its acquisitions of DataFleets and Habu to support secure data collaboration.
Today, LiveRamp is widely recognized as a key infrastructure provider in the advertising and data collaboration ecosystem, helping organizations transition to privacy-first data strategies as the digital advertising industry moves beyond cookies and toward more secure identity frameworks.
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