About Licious
Licious is India's leading direct-to-consumer (D2C) brand for fresh meat, seafood, and eggs. Founded in 2015 by Vivek Gupta and Abhay Hanjura, the company set out to transform the country's unorganized meat market by offering hygienically processed, cold-chain delivered, and quality-certified animal protein. Its mission is to make meat consumption in India safe, convenient, and trustworthy, with a strong focus on farm-to-fork traceability and rigorous quality control.
The company operates a vertically integrated supply chain, sourcing directly from farms, processing in state-of-the-art facilities, and delivering to customers through its own cold-chain logistics. Licious serves millions of customers across 25+ Indian cities and has become one of the most recognizable D2C food brands in the country. It achieved unicorn status in 2021, and continues to expand its product portfolio and geographic footprint while investing in technology, automation, and customer experience.
