Motive (formerly KeepTruckin) is a technology company that develops AI-powered fleet management and operations platforms for the physical economy. Founded in 2013, the company provides solutions that help businesses manage vehicle fleets, equipment, drivers, and operational safety through a combination of hardware and cloud-based software. Its products include electronic logging devices (ELDs), AI dashcams, telematics systems, fleet management software, and tools for compliance, safety monitoring, and asset tracking.
Headquartered in San Francisco, California, Motive serves tens of thousands of customers across industries such as transportation, logistics, construction, oil and gas, and field services. The company has grown rapidly and employs more than a thousand people globally, positioning itself as a major player in the fleet and operations technology market. After rebranding from KeepTruckin to Motive in 2022, the company expanded its vision to help improve the safety, productivity, and profitability of businesses that rely on physical operations.
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