Groupon is an American e-commerce marketplace that connects consumers with local merchants by offering discounted deals on experiences, services, travel, dining, and products. Founded in 2008 and headquartered in Chicago, Illinois, the company popularized the "daily deal" model, allowing businesses to attract new customers through time‑limited discounts promoted to Groupon’s large online audience. The platform operates through web and mobile applications and serves customers across numerous cities worldwide.
Groupon’s mission centers on helping local businesses grow while enabling consumers to discover and save on activities and services in their communities. The company partners with restaurants, spas, entertainment venues, travel providers, and service professionals, generating revenue through revenue-sharing agreements on deals sold. With thousands of employees globally and millions of customers, Groupon remains a well‑known brand in the online deals and local commerce space, though it has shifted focus in recent years toward local experiences and marketplace efficiency as it restructures and modernizes its platform.
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