Empower is a prominent U.S.-based financial services company specializing in retirement planning, wealth management, and investment solutions. Founded in 1891 as part of Great-West Life & Annuity Insurance Company, Empower has grown to become one of the largest retirement services providers in America, serving over 17 million individuals and managing more than $1.3 trillion in assets. The company's mission is to help people achieve financial freedom by providing personalized advice, innovative tools, and comprehensive financial products tailored to diverse needs.
Headquartered in Greenwood Village, Colorado, Empower operates nationwide with a strong reputation for customer-centric service and digital innovation. In recent years, the company has expanded its offerings through strategic acquisitions, including Personal Capital, enhancing its capabilities in digital wealth management and holistic financial planning. Empower's market position is reinforced by its scale, expertise, and commitment to empowering individuals and institutions to make informed financial decisions.