Directi is an Indian technology conglomerate founded in 1998 by brothers Bhavin Turakhia and Divyank Turakhia. Headquartered in Mumbai, India, the company focuses on building and scaling internet infrastructure, SaaS platforms, and digital services businesses. Over the years, Directi has incubated and operated several well-known internet companies across areas such as domain registration, web hosting, ad technology, collaboration software, and developer platforms. The group has employed over a thousand people globally and has maintained offices in India, Dubai, and other international locations.
Directi became widely recognized for launching and growing companies such as Media.net (a major contextual advertising platform later acquired for roughly $900 million), Radix (a top-level domain registry), ResellerClub, BigRock, LogicBoxes, Flock (a team communication platform), and CodeChef (a competitive programming community). Several of its businesses have been sold to global firms like Endurance International Group, reflecting its reputation for building scalable internet infrastructure products. Directi continues to operate as a technology venture builder and investment group, known in India’s tech ecosystem for repeatedly launching successful global internet businesses.
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