CleverTap is a customer engagement and retention platform that helps digital brands analyze user behavior and deliver personalized experiences across mobile, web, and messaging channels. Founded in 2013 by Sunil Thomas, Anand Jain, and Suresh Kondamudi, the company provides tools for product analytics, segmentation, marketing automation, and lifecycle management. Its platform enables businesses to understand user journeys, predict behavior, and drive higher engagement through targeted messaging and campaigns.
Headquartered in Mountain View, California, with major operations in Mumbai, India, CleverTap serves thousands of brands globally across industries such as e‑commerce, fintech, media, gaming, and travel. The company has grown rapidly and employs several hundred professionals across multiple international offices. Backed by prominent investors including Accel, Sequoia Capital India, Tiger Global, and others, CleverTap has established itself as a leading SaaS platform in the customer engagement and retention space, helping organizations improve user retention and lifetime value through data-driven insights.
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