Alphonso Careers

Alphonso is a television data and advertising technology company that specializes in measuring and analyzing consumer engagement with TV content and advertising. Founded in 2012 and headquartered in Mountain View, California, the company developed technology that uses automatic content recognition (ACR) and cross-device data to understand how audiences interact with television programming and ads. Its platform enables marketers and media companies to measure campaign effectiveness, link TV exposure to digital behavior, and deliver targeted advertising across devices.

Alphonso gained recognition in the ad‑tech industry for its large-scale TV viewing dataset and analytics tools that help brands optimize cross‑screen marketing strategies. The company has worked with major advertisers, agencies, and media companies to bridge traditional TV advertising with digital marketing insights. Alphonso was later acquired by LG’s advertising division (LG Ads), strengthening its position in the connected TV and smart TV advertising ecosystem and expanding the reach of its data-driven advertising solutions.