SBI Life Insurance presents IdeationX 2.0, a business plan competition for India’s brightest minds. This nationwide contest invites innovative students to propose transformative solutions to real-world challenges in the insurance industry. With massive rewards, pre-placement interviews (PPIs), and national exposure on the line, IdeationX 2.0 is your chance to leave a mark on India’s insurance sector.
Eligibility Criteria
- Who Can Participate:
- Open to students from a curated list of 100 colleges across India.
- Students from Engineering, MBA, Undergraduate, and Postgraduate programs can apply.
- Only teams of 3 students are allowed.
- Other Rules:
- All team members must belong to the same college.
- Cross-specialisation and cross-year teams are allowed.
- Cross-college teams are not allowed.
- A student can be a member of only one team.
- Violating any eligibility rule will lead to immediate disqualification.
Team Formation Guidelines
- Team Size: 3 Members only
- Team Composition:
- Can include students from different academic years and specialisations.
- Must be from the same institution.
Registration Process
- Last Date to Register: 03 August 2025, 11:59 PM IST
- Registration Fee: Free
- How to Register:
- Visit the official registration portal hosted on Unstop.
- Form your team of 3 members before registration.
- Provide basic details of each team member, including college credentials.
- Verify your mobile number and email ID to complete the registration.
How to Participate
- Form a Team:
- Collaborate with two peers from your college.
- Register Online:
- Prepare for the Rounds:
- Submit your pitch and project documents according to the round instructions and deadlines.
Selection Rounds & Key Dates
Round 0: Virtual Launch Event
- Date: 01 August 2025 | 5:00 PM – 6:00 PM IST
- An introductory session featuring mentors, structure explanation, and insights into the insurance domain.
Round 1: Idea Screening Submission (Live)
- Start: 14 July 2025 | 4:00 PM IST
- End: 06 August 2025 | 11:59 PM IST
- Submit a 2-minute video pitch describing:
- Your idea
- Its relevance in the insurance sector
- Real-world feasibility
Round 2: Detailed Summary Submission
- Format: 8–10 slide presentation expanding your pitch.
- Content: Deep dive into strategy, scalability, market fit, implementation plan, and potential challenges.
- Timeline: Dates to be announced.
Round 3: Zonal Semi-Finale (Offline)
- Location: Regional hubs across 4 zones in India.
- Format: In-person pitch to a jury of industry professionals.
- Timeline: Dates to be announced.
Round 4: Grand Finale (Offline)
- Date: 03 October 2025 | 10:30 AM – 6:30 PM IST
- Finalists present their solutions to SBI Life leadership and top industry executives.
Awards & Recognition
- Winner: ₹10,00,000 + Trophies + Certificates + Goodies
- First Runner-up: ₹5,00,000 + Trophies + Certificates + Goodies
- Second Runner-up: ₹3,00,000 + Trophies + Certificates + Goodies
- Semi-finalists: Exclusive merchandise + Participation Certificates
Additional Benefits
- Pre-Placement Interviews (PPIs):
Select participants will get direct access to SBI Life’s hiring process.
- Media Exposure:
Get featured in a dedicated episode on CNBC.
- Celebrity Interaction:
Some teams will get the opportunity to interact with celebrity guests during the finale.
Submission Guidelines
- Video pitch must be original, under 2 minutes, and should explain:
- The problem
- Your solution
- Its feasibility and impact
- PowerPoint presentations must be concise (8-10 slides), with structured insights into your idea.
- Late submissions or plagiarized content will lead to disqualification.
Evaluation Criteria
- Innovation: Originality of the idea
- Feasibility: Practical implementation within the insurance industry
- Impact: Potential to scale and contribute to SBI Life’s growth
- Presentation: Clarity, storytelling, and structure of the pitch
Rules to Remember
- All team members must be currently enrolled students.
- Teams must attend the semi-finals and finale in person.
- No team changes are allowed after registration.
- Plagiarism will lead to immediate disqualification.
- Judges’ decisions are final and binding.
Frequently Asked Questions (FAQs)
Q. Can I register as a solo participant?
No. Only teams of 3 are allowed.
Q. Can I participate if my college is not listed?
No. Only students from selected 100 colleges are eligible.
Q. Is there a registration fee?
No. Participation is completely free.
Q. Are cross-specialisation teams allowed?
Yes. Teams can consist of students from different departments and academic years, but the same college.
Q. Will the competition be conducted online or offline?
The initial rounds are online. Semi-finals and the Grand Finale will be held offline.
Q. Can international students studying in eligible Indian colleges participate?
Yes, if they meet the rest of the eligibility criteria.
