SBI Life Insurance presents IdeationX 2.0, a business plan competition for India’s brightest minds. This nationwide contest invites innovative students to propose transformative solutions to real-world challenges in the insurance industry. With massive rewards, pre-placement interviews (PPIs), and national exposure on the line, IdeationX 2.0 is your chance to leave a mark on India’s insurance sector.
Eligibility Criteria
- Who Can Participate:
- Open to students from a curated list of 100 colleges across India.
- Students from Engineering, MBA, Undergraduate, and Postgraduate programs can apply.
- Only teams of 3 students are allowed.
- Other Rules:
- All team members must belong to the same college.
- Cross-specialisation and cross-year teams are allowed.
- Cross-college teams are not allowed.
- A student can be a member of only one team.
- Violating any eligibility rule will lead to immediate disqualification.
Team Formation Guidelines
- Team Size: 3 Members only
- Team Composition:
- Can include students from different academic years and specialisations.
- Must be from the same institution.
Registration Process
- Last Date to Register: 03 August 2025, 11:59 PM IST
- Registration Fee: Free
- How to Register:
- Visit the official registration portal hosted on Unstop.
- Form your team of 3 members before registration.
- Provide basic details of each team member, including college credentials.
- Verify your mobile number and email ID to complete the registration.
How to Participate
- Form a Team:
- Collaborate with two peers from your college.
- Register Online:
- Prepare for the Rounds:
- Submit your pitch and project documents according to the round instructions and deadlines.
Selection Rounds & Key Dates
Round 0: Virtual Launch Event
- Date: 01 August 2025 | 5:00 PM – 6:00 PM IST
- An introductory session featuring mentors, structure explanation, and insights into the insurance domain.
Round 1: Idea Screening Submission (Live)
- Start: 14 July 2025 | 4:00 PM IST
- End: 06 August 2025 | 11:59 PM IST
- Submit a 2-minute video pitch describing:
- Your idea
- Its relevance in the insurance sector
- Real-world feasibility
Round 2: Detailed Summary Submission
- Format: 8–10 slide presentation expanding your pitch.
- Content: Deep dive into strategy, scalability, market fit, implementation plan, and potential challenges.
- Timeline: Dates to be announced.
Round 3: Zonal Semi-Finale (Offline)
- Location: Regional hubs across 4 zones in India.
- Format: In-person pitch to a jury of industry professionals.
- Timeline: Dates to be announced.
Round 4: Grand Finale (Offline)
- Date: 03 October 2025 | 10:30 AM – 6:30 PM IST
- Finalists present their solutions to SBI Life leadership and top industry executives.
Awards & Recognition
- Winner: ₹10,00,000 + Trophies + Certificates + Goodies
- First Runner-up: ₹5,00,000 + Trophies + Certificates + Goodies
- Second Runner-up: ₹3,00,000 + Trophies + Certificates + Goodies
- Semi-finalists: Exclusive merchandise + Participation Certificates
Additional Benefits
- Pre-Placement Interviews (PPIs):
Select participants will get direct access to SBI Life’s hiring process.
- Media Exposure:
Get featured in a dedicated episode on CNBC.
- Celebrity Interaction:
Some teams will get the opportunity to interact with celebrity guests during the finale.
Submission Guidelines
- Video pitch must be original, under 2 minutes, and should explain:
- The problem
- Your solution
- Its feasibility and impact
- PowerPoint presentations must be concise (8-10 slides), with structured insights into your idea.
- Late submissions or plagiarized content will lead to disqualification.
Evaluation Criteria
- Innovation: Originality of the idea
- Feasibility: Practical implementation within the insurance industry
- Impact: Potential to scale and contribute to SBI Life’s growth
- Presentation: Clarity, storytelling, and structure of the pitch
Rules to Remember
- All team members must be currently enrolled students.
- Teams must attend the semi-finals and finale in person.
- No team changes are allowed after registration.
- Plagiarism will lead to immediate disqualification.
- Judges’ decisions are final and binding.
