SBI Life IdeationX 2.0: Win ₹10 Lakh, PPI Offers & CNBC Fame

SBI Life Insurance presents IdeationX 2.0, a business plan competition for India’s brightest minds. This nationwide contest invites innovative students to propose transformative solutions to real-world challenges in the insurance industry. With massive rewards, pre-placement interviews (PPIs), and national exposure on the line, IdeationX 2.0 is your chance to leave a mark on India’s insurance sector.

Eligibility Criteria

• Who Can Participate:
  • Open to students from a curated list of 100 colleges across India.
  • Students from Engineering, MBA, Undergraduate, and Postgraduate programs can apply.
  • Only teams of 3 students are allowed.
• Other Rules:
  • All team members must belong to the same college.
  • Cross-specialisation and cross-year teams are allowed.
  • Cross-college teams are not allowed.
  • A student can be a member of only one team.
  • Violating any eligibility rule will lead to immediate disqualification.

Team Formation Guidelines

• Team Size: 3 Members only
• Team Composition:
  • Can include students from different academic years and specialisations.
  • Must be from the same institution.

Registration Process

• Last Date to Register: 03 August 2025, 11:59 PM IST
• Registration Fee: Free
• How to Register:
  • Visit the official registration portal hosted on Unstop.
  • Form your team of 3 members before registration.
  • Provide basic details of each team member, including college credentials.
  • Verify your mobile number and email ID to complete the registration.

How to Participate

1. Form a Team:
   • Collaborate with two peers from your college.
2. Register Online:
   • Head to the https://unstop.com/competition/ideationx-2-unstop-1142539?lb=ikc9W9d4 and fill in the required details.
   • Ensure you verify your team members before the deadline.
3. Prepare for the Rounds:
   • Submit your pitch and project documents according to the round instructions and deadlines.

Selection Rounds & Key Dates

Round 0: Virtual Launch Event

• Date: 01 August 2025 | 5:00 PM – 6:00 PM IST
• An introductory session featuring mentors, structure explanation, and insights into the insurance domain.

Round 1: Idea Screening Submission (Live)

• Start: 14 July 2025 | 4:00 PM IST
• End: 06 August 2025 | 11:59 PM IST
• Submit a 2-minute video pitch describing:
  • Your idea
  • Its relevance in the insurance sector
  • Real-world feasibility

Round 2: Detailed Summary Submission

• Format: 8–10 slide presentation expanding your pitch.
• Content: Deep dive into strategy, scalability, market fit, implementation plan, and potential challenges.
• Timeline: Dates to be announced.

Round 3: Zonal Semi-Finale (Offline)

• Location: Regional hubs across 4 zones in India.
• Format: In-person pitch to a jury of industry professionals.
• Timeline: Dates to be announced.

Round 4: Grand Finale (Offline)

• Date: 03 October 2025 | 10:30 AM – 6:30 PM IST
• Finalists present their solutions to SBI Life leadership and top industry executives.

Awards & Recognition

• Winner: ₹10,00,000 + Trophies + Certificates + Goodies
• First Runner-up: ₹5,00,000 + Trophies + Certificates + Goodies
• Second Runner-up: ₹3,00,000 + Trophies + Certificates + Goodies
• Semi-finalists: Exclusive merchandise + Participation Certificates

Additional Benefits

• Pre-Placement Interviews (PPIs):
  Select participants will get direct access to SBI Life’s hiring process.
• Media Exposure:
  Get featured in a dedicated episode on CNBC.
• Celebrity Interaction:
  Some teams will get the opportunity to interact with celebrity guests during the finale.

Submission Guidelines

• Video pitch must be original, under 2 minutes, and should explain:
  • The problem
  • Your solution
  • Its feasibility and impact
• PowerPoint presentations must be concise (8-10 slides), with structured insights into your idea.
• Late submissions or plagiarized content will lead to disqualification.

Evaluation Criteria

• Innovation: Originality of the idea
• Feasibility: Practical implementation within the insurance industry
• Impact: Potential to scale and contribute to SBI Life’s growth
• Presentation: Clarity, storytelling, and structure of the pitch

Rules to Remember

• All team members must be currently enrolled students.
• Teams must attend the semi-finals and finale in person.
• No team changes are allowed after registration.
• Plagiarism will lead to immediate disqualification.
• Judges’ decisions are final and binding.