Wish is a global e-commerce marketplace best known for its mobile-first shopping experience that connects consumers with merchants offering a wide range of low-cost products. Founded in 2010 by Peter Szulczewski and Danny Zhang, the company gained rapid popularity through its highly personalized product discovery feed and aggressive mobile marketing strategy. Wish primarily focuses on value-conscious shoppers and cross-border commerce, enabling merchants—many from Asia—to reach customers worldwide. At its peak, the platform served hundreds of millions of users and became one of the most downloaded shopping apps globally.
The company operates the Wish marketplace platform, along with logistics and merchant support services designed to streamline international shipping and fulfillment. Originally operating under parent company ContextLogic Inc., Wish went public on the NASDAQ in 2020. In 2024, the Wish marketplace was acquired by Singapore-based e-commerce company Qoo10 in a deal aimed at revitalizing the platform and improving logistics and seller quality. Despite facing strong competition from Amazon, Temu, and AliExpress, Wish remains recognized for its discount-driven marketplace model and large global merchant network.
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