Urban is a dynamic lifestyle and wellness brand specializing in on-demand massage, beauty, and fitness services delivered directly to customers' homes, offices, or hotels. Founded in 2014, the company leverages technology to connect users with vetted practitioners through its intuitive mobile app and website, aiming to make self-care more accessible and convenient. Urban's mission is to empower people to prioritize their wellbeing by offering high-quality services that fit seamlessly into busy modern lives.
Operating primarily in the UK and select European cities, Urban has grown steadily, serving hundreds of thousands of customers and building a trusted network of professionals. The company has been recognized for its innovative approach to the wellness industry, expanding its offerings beyond massage to include facials, physiotherapy, and personal training. Recent developments include partnerships with corporate wellness programs and the introduction of subscription models to encourage regular self-care routines.