The Trade Desk is a global advertising technology company that provides a leading demand-side platform (DSP) used by advertisers and agencies to purchase digital advertising across channels such as display, video, audio, connected TV (CTV), mobile, and native formats. Founded in 2009 by Jeff Green and Dave Pickles, the company helps brands use data-driven insights to plan, manage, and optimize programmatic advertising campaigns across the open internet. The Trade Desk is publicly traded on NASDAQ under the ticker TTD and has grown into one of the most influential independent ad tech platforms in the industry.
Headquartered in Ventura, California, the company employs thousands of people globally and operates offices across North America, Europe, and Asia-Pacific. Its mission is to empower advertisers with transparent, objective technology that enables better media buying decisions. The Trade Desk has become particularly prominent in connected TV advertising and has championed industry initiatives such as Unified ID 2.0 (UID2), an identity framework designed to support privacy-conscious advertising in a post–third-party-cookie ecosystem. The company is widely recognized for strong revenue growth, advanced data capabilities, and its strategic role in shaping the future of the open internet advertising marketplace.
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