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About Rupeek
Rupeek is a leading Indian fintech company revolutionizing the gold loan industry by making it accessible, transparent, and convenient. Founded in 2015, Rupeek leverages technology to offer doorstep gold loan services, eliminating the need for customers to visit banks or pawnshops. The company partners with major banks and NBFCs to provide competitive interest rates and a seamless digital experience, from gold valuation to loan disbursal. With a mission to unlock the value of idle gold assets for millions of Indians, Rupeek has become a trusted name in the lending space, serving over 100,000 customers across more than 20 cities.
Rupeek employs over 500 professionals across technology, operations, and customer service, and has raised substantial funding from prominent investors like Sequoia Capital, Bertelsmann India Investments, and Lightbox. The company has been recognized for its innovative approach, winning awards such as the 'Best Fintech Startup' at the India Fintech Awards. Recent achievements include expanding its footprint to tier-2 and tier-3 cities, launching a gold savings product, and strengthening its AI-driven risk assessment capabilities. As a pioneer in the gold loan aggregator space, Rupeek continues to grow rapidly, positioning itself as a key player in India's digital lending ecosystem.
