
Roku, Inc. is a leading American technology company focused on streaming television and connected TV platforms. Founded in 2002 by Anthony Wood and headquartered in San Jose, California, Roku pioneered dedicated streaming devices and has since evolved into one of the largest TV streaming platforms in North America. The company’s mission is to power the TV streaming ecosystem by connecting users, content publishers, and advertisers through its platform. Roku provides streaming devices, licenses its Roku TV operating system to television manufacturers, and operates a large advertising and content distribution platform.
Roku’s ecosystem includes streaming players, Roku-branded smart TVs produced with partners such as TCL, Hisense, and Sharp, and The Roku Channel, a free ad-supported streaming service. The company generates revenue through hardware sales, platform licensing, advertising, and content distribution partnerships. With thousands of employees globally and tens of millions of active accounts, Roku has established itself as a dominant player in the connected TV advertising market and a major gateway for streaming services.
In recent years, Roku has expanded its advertising technology, original content offerings, and international presence while strengthening partnerships with TV manufacturers and streaming platforms. Its growing ad-supported streaming strategy and continued expansion of The Roku Channel have positioned the company as a key competitor in the rapidly evolving streaming and connected television industry.
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