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Practise Rakuten questionsAbout Rakuten
Rakuten, Inc. is a leading Japanese multinational conglomerate specializing in e-commerce, fintech, digital content, and communications. Founded in 1997 by Hiroshi Mikitani, the company has grown into one of the world's most recognized internet service providers, operating a diverse portfolio of over 70 businesses across more than 30 countries and regions. With a mission to empower individuals and society through innovation and entrepreneurship, Rakuten offers services ranging from online marketplaces and travel bookings to banking, credit cards, mobile networks, and streaming platforms.
Headquartered in Tokyo, Japan, Rakuten employs over 28,000 people worldwide and is often referred to as the "Amazon of Japan" due to its dominant position in the domestic e-commerce market. The company is also known for its global brand presence through sponsorships, including partnerships with FC Barcelona and the Golden State Warriors. In recent years, Rakuten has made headlines for launching Japan’s first fully virtualized mobile network and expanding its fintech ecosystem, reinforcing its reputation as a forward-thinking digital innovator.