Quince is a U.S.-based direct-to-consumer retail brand that offers apparel, accessories, and home goods positioned as "affordable luxury." Founded in 2018 and headquartered in San Francisco, California, the company operates an online-only model that connects customers directly with manufacturers. By removing traditional retail markups and emphasizing transparent pricing, Quince aims to provide premium materials—such as Mongolian cashmere, silk, leather, and organic cotton—at significantly lower prices than traditional luxury brands.
The company’s product range has expanded rapidly from its initial focus on essentials like cashmere sweaters and silk basics to include luggage, jewelry, bedding, furniture, and travel accessories. Quince has built a reputation for minimalist design, supply-chain transparency, and value-driven pricing, appealing to digitally native consumers seeking high-quality everyday goods. Backed by venture capital and experiencing fast growth in the e‑commerce space, Quince has positioned itself as a challenger brand within the premium basics and lifestyle retail segment.
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