Qualtrics is a global software company specializing in experience management (XM) technology. Founded in 2002 by Ryan Smith, Jared Smith, and Stuart Orgill, the company develops a cloud-based platform that helps organizations collect and analyze feedback from customers, employees, products, and brands. Its mission is to help organizations manage and improve the experiences they deliver by turning data from surveys, interactions, and operational systems into actionable insights.
Headquartered in Provo, Utah, with a significant presence in Seattle, Qualtrics serves thousands of organizations worldwide, including many Fortune 500 companies. Its platform is widely used for customer experience (CX), employee experience (EX), product experience (PX), and brand experience (BX) management. In 2018, SAP acquired Qualtrics for approximately $8 billion, highlighting its importance in the enterprise software ecosystem.
In 2021, Qualtrics returned to the public markets through an IPO, and in 2023 it was acquired by Silver Lake and CPP Investments in a deal valued at about $12.5 billion, taking the company private again. Today, with thousands of employees globally, Qualtrics is considered a leader in experience management software and a key player in the broader enterprise SaaS market.
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