Purplle is an Indian beauty and personal care e-commerce platform founded in 2012 by Manish Taneja and Rahul Dash. Headquartered in Mumbai, Maharashtra, the company operates an online marketplace offering cosmetics, skincare, haircare, fragrances, and wellness products from both global and domestic brands. In addition to distributing well-known brands, Purplle has developed a strong portfolio of in-house labels such as NY Bae, Good Vibes, and Alps Goodness, which cater primarily to young and value-conscious consumers across India.
The company’s mission is to make beauty accessible and affordable for consumers across tier-1, tier-2, and tier-3 cities through a technology-driven platform and data-led product development. Purplle has grown rapidly and now employs over a thousand people while serving millions of users through its mobile app and website. Backed by major investors including Sequoia Capital India (now Peak XV Partners), Verlinvest, and Kedaara Capital, the company achieved unicorn status in 2021 and is considered one of India’s prominent beauty-focused e-commerce players competing with platforms like Nykaa.
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