Numerator is a leading data and analytics company specializing in omnichannel consumer insights, market intelligence, and shopper behavior analysis. Founded in 1990 and headquartered in Chicago, Illinois, Numerator combines technology, advanced analytics, and proprietary data sources to help brands, retailers, and agencies understand consumer purchasing patterns across both online and offline channels. The company’s mission is to bring clarity to the complex landscape of modern commerce by providing actionable insights that drive growth and competitive advantage.
With a workforce of over 1,000 employees, Numerator operates globally and is recognized for its innovative approach to integrating diverse datasets, including receipt capture, survey responses, and digital engagement metrics. Its solutions are widely used by Fortune 500 companies to optimize marketing strategies, product launches, and pricing decisions. In recent years, Numerator has expanded its capabilities through strategic acquisitions and technological enhancements, solidifying its position as a trusted partner in the consumer intelligence space.