Liftoff is a mobile advertising and marketing technology company that helps app developers acquire and retain high‑quality users through data‑driven marketing solutions. Founded in 2012, the company provides a platform that leverages machine learning and large-scale mobile data to optimize user acquisition, engagement, and monetization for mobile apps. Liftoff works with app publishers across industries such as gaming, fintech, e‑commerce, and social media, enabling them to run performance-based marketing campaigns across global mobile networks.
Headquartered in Redwood City, California, Liftoff has grown into a prominent player in the mobile ad‑tech ecosystem with several hundred employees worldwide and offices across North America, Europe, and Asia. In 2021, Liftoff merged with mobile ad platform Vungle, forming a major independent mobile marketing and monetization platform that spans user acquisition, in‑app bidding, and creative optimization. The combined company is widely recognized for its data insights, mobile app marketing reports, and tools that help developers scale app growth efficiently.
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