Gilt is a U.S.-based e‑commerce company best known for pioneering the online “flash sale” model for luxury and designer goods. Founded in 2007 by Kevin Ryan, Alexis Maybank, and Alexandra Wilkis Wilson, the company offers limited‑time sales on high-end fashion, accessories, home décor, travel experiences, and lifestyle products at discounted prices. The platform partners with premium brands to provide members with exclusive deals, creating a sense of urgency and discovery for shoppers seeking luxury at reduced prices.
Headquartered in New York City, Gilt grew rapidly during the early wave of online luxury retail and became one of the most recognized flash‑sale platforms in the United States. In 2016, it was acquired by Hudson’s Bay Company and later merged with Rue La La to form Rue Gilt Groupe, strengthening its position in the off‑price digital retail market. Today, Gilt remains a prominent brand within the group, serving millions of members and continuing to connect consumers with designer brands through curated, time‑limited sales.
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