Fast was a venture-backed financial technology startup that aimed to simplify online shopping through a universal one‑click checkout experience. Founded in 2019 by entrepreneur Domm Holland, the company built a passwordless authentication and checkout platform that allowed consumers to create a single account and purchase across multiple e‑commerce sites with one click. Fast’s mission was to eliminate friction in online payments and help merchants increase conversion rates while providing a seamless buying experience for customers.
Headquartered in San Francisco, California, Fast grew rapidly during the e‑commerce boom of the early 2020s and raised significant venture capital from prominent investors. The company partnered with online retailers and platforms to embed its checkout technology directly into storefronts. At its peak, Fast employed over a hundred people and was viewed as a promising challenger in the checkout and payments infrastructure space. However, the company shut down operations in 2022 after facing financial and growth challenges, becoming a widely discussed case in the startup and fintech ecosystem.
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