Fanatics is a leading global digital sports platform specializing in licensed sports merchandise, collectibles, and apparel. Founded in 1995 and headquartered in Jacksonville, Florida, USA, the company has grown into a powerhouse in the sports retail industry, partnering with major leagues such as the NFL, NBA, MLB, NHL, and numerous international sports organizations. Fanatics operates both online and offline channels, offering fans a wide range of officially licensed products, from jerseys and hats to memorabilia and trading cards.
With over 10,000 employees worldwide, Fanatics has positioned itself as a key player in the sports commerce ecosystem, leveraging technology and data to enhance fan engagement and personalization. The company's mission is to serve sports fans globally by delivering high-quality merchandise and immersive experiences. In recent years, Fanatics has expanded into new verticals, including sports betting and NFTs, and secured significant funding to fuel its growth. Notably, it has acquired Topps, a historic trading card brand, and launched Fanatics Collectibles, further cementing its influence in the sports memorabilia market.