Drawbridge was a Silicon Valley–based advertising technology company specializing in cross-device identity and marketing measurement. Founded in 2010 by computer scientist Kamakshi Sivaramakrishnan, the company developed machine learning technology that could link user activity across smartphones, tablets, and desktops without relying on personally identifiable information. This capability allowed marketers and brands to better understand consumer journeys and deliver more relevant advertising across multiple devices.
The company grew rapidly during the rise of mobile advertising, becoming known for its probabilistic identity graph technology and advanced data science capabilities. At its peak, Drawbridge employed several hundred people and worked with major global brands and advertising platforms. In 2019, LinkedIn acquired Drawbridge to strengthen its ad measurement and attribution tools, integrating the company’s technology into LinkedIn’s marketing solutions platform and further solidifying its role in enterprise advertising analytics.
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