
Cruise is an American autonomous vehicle technology company focused on developing fully self-driving cars for ride-hailing and urban mobility. Founded in 2013 by Kyle Vogt and Dan Kan and headquartered in San Francisco, California, Cruise was acquired by General Motors in 2016 and has since grown into one of the leading companies in the autonomous vehicle sector. The company designs self-driving software and purpose-built autonomous vehicles, including the Origin robotaxi developed in partnership with GM and Honda. Cruise employs thousands of engineers, roboticists, and AI specialists working on perception, mapping, and safety systems for driverless transportation.
Cruise's mission is to make transportation safer, cleaner, and more accessible by eliminating human driving. The company has conducted extensive autonomous vehicle testing and launched limited driverless ride-hailing services in cities such as San Francisco and Phoenix. In recent years, Cruise has faced regulatory scrutiny and operational pauses following safety incidents, prompting the company to focus on improving safety practices and rebuilding public trust. Despite these challenges, Cruise remains a prominent player in the autonomous mobility industry and continues to invest in advanced self-driving technology and robotaxi networks.
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