Buyhatke (BuyHatke Internet Pvt. Ltd.) is an Indian technology startup focused on helping online shoppers make smarter purchasing decisions through price comparison, deal discovery, and shopping intelligence tools. Founded in 2012 by IIT Bombay alumni, the company is best known for its flagship product, the CompareHatke browser extension, which allows users to track price history, discover coupons, compare prices across multiple e‑commerce platforms, and receive alerts for price drops. Its tools integrate with major online marketplaces such as Amazon and Flipkart, making it easier for consumers to find the best deals while shopping online.
Headquartered in Mumbai, Buyhatke has grown into a widely used consumer shopping assistant with millions of users across India. The company focuses on building data-driven consumer technology that improves transparency in online pricing and deals. In 2023, Buyhatke gained significant attention when Reliance Retail acquired a majority stake in the company, aiming to strengthen its e-commerce intelligence capabilities and enhance the digital shopping ecosystem across its retail platforms.
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