
Braze is a customer engagement platform that helps brands deliver personalized, real-time interactions with their customers across multiple channels, including mobile apps, email, SMS, push notifications, and in-app messaging. Founded in 2011 in New York City (originally as Appboy), the company provides a cloud-based SaaS platform used by marketers and product teams to analyze customer behavior, orchestrate messaging campaigns, and build long-term customer relationships. Braze’s technology integrates data ingestion, segmentation, and automated campaign orchestration to enable highly targeted and responsive customer experiences.
Headquartered in New York, Braze has grown into a global software company with offices across North America, Europe, and Asia-Pacific and more than a thousand employees worldwide. The company went public on the NASDAQ (ticker: BRZE) in 2021 and serves major global brands across industries such as retail, media, travel, and financial services. Known for its strong developer-friendly architecture and real-time data capabilities, Braze is widely recognized as a leader in the customer engagement and marketing automation market.
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