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About BigBasket
BigBasket is India's leading online grocery and daily essentials platform, headquartered in Bengaluru. Founded in 2011, the company revolutionized grocery shopping in India by offering a wide range of products including fresh fruits and vegetables, staples, dairy, personal care, and household items through its website and mobile app. With a workforce of over 10,000 employees, BigBasket operates across more than 30 cities in India, supported by a robust supply chain and dark store network. Its mission is to make grocery shopping convenient, reliable, and affordable for Indian households.
BigBasket is a wholly-owned subsidiary of Tata Digital, part of the Tata Group, after Tata acquired a majority stake in 2021 and completed full acquisition in 2023. The company has expanded into quick commerce through its 'BB Now' service, offering delivery in 10-20 minutes, and also runs a B2B wholesale arm, 'BigBasket Distribution'. Known for its strong brand trust and extensive product catalog, BigBasket holds a dominant position in India's online grocery market, competing with players like Zepto, Blinkit, and Amazon Fresh. Recent initiatives include AI-driven supply chain optimization and expanding private-label offerings to improve margins and customer loyalty.
