Attentive is a marketing technology company that provides a leading SMS and mobile messaging platform designed to help brands communicate with customers in a personalized, real‑time way. Founded in 2016 by Brian Long and Andrew Jones, the company enables businesses—particularly e‑commerce and retail brands—to engage shoppers through SMS, MMS, and other mobile-first channels. Its platform integrates with major e‑commerce systems and uses data-driven segmentation, automation, and AI-powered personalization to deliver targeted marketing messages that drive conversions and customer loyalty.
Headquartered in New York City, Attentive has grown rapidly and serves thousands of global brands across retail, direct-to-consumer, and consumer goods industries. The company has raised significant venture funding and reached unicorn status, establishing itself as one of the dominant players in mobile-first marketing automation. In recent years, Attentive has expanded its product suite beyond SMS to include email marketing, advanced AI tools, and deeper analytics capabilities, further strengthening its position in the fast-growing marketing technology (MarTech) ecosystem.
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