
Amplitude, Inc. is a digital analytics and product intelligence company that helps organizations understand user behavior and build better digital products. Founded in 2012 by Spenser Skates, Curtis Liu, and Jeffrey Wang, the company provides a powerful analytics platform that allows product, marketing, and growth teams to analyze how users interact with their websites, mobile apps, and digital services. Its mission is to help companies build products that customers love by turning behavioral data into actionable insights.
Headquartered in San Francisco, California, Amplitude offers a suite of tools including product analytics, experimentation, session replay, and customer data capabilities. The platform is widely used by product-led companies to measure engagement, optimize user journeys, and drive growth. Amplitude serves thousands of organizations worldwide—including well‑known technology, media, and e‑commerce brands—and has established itself as a leader in the product analytics category. The company went public on the NASDAQ in 2021 under the ticker AMPL and continues to expand its analytics ecosystem and AI-driven insights capabilities.
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