Overview
Job Description
Group Company: PhysicsWallah Limited
Designation: Associate
Office Location: Corporate - KLJ Noida One - Noida - UP Noida (Corporate)
Position Description: Overseeing executive-level decision-making, content optimization, and audience engagement to drive effective social media strategies.
Primary Responsibilities
- Strategic Planning: Develop and execute strategic plans for Instagram operations, aligning with overall social media and business objectives. This includes setting goals, identifying key performance indicators (KPIs), and implementing campaigns to enhance brand visibility and engagement.
- Performance Analysis: Conduct in-depth analysis of Instagram performance metrics, including engagement rates, follower growth, and content effectiveness. Use analytical insights to identify trends, assess the success of campaigns, and make data-driven recommendations for optimizing future strategies.
Additional Responsibilities:
Reporting Team:
Educational qualifications preferred:
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PhysicsWallah
PhysicsWallah (PW) is a prominent Indian edtech company founded by educator Alakh Pandey in 2020, emerging from a highly popular YouTube channel that began in 2014. The company is dedicated to making quality education accessible and affordable, particularly for students preparing for competitive exams like JEE and NEET. With a mission to democratize learning, PW offers a wide range of online courses, live classes, recorded lectures, test series, and study materials in multiple Indian languages, reaching millions of students across the country.
Headquartered in Noida, Uttar Pradesh, PhysicsWallah has grown rapidly, becoming a unicorn in 2022 after raising significant funding. The company employs over 1,000 people and has expanded beyond digital platforms into offline coaching centers, while also launching initiatives for school education and upskilling. Known for its low-cost, high-impact approach, PW is widely regarded as a disruptive force in the Indian edtech space, often contrasted with higher-priced competitors. Recent achievements include strategic acquisitions, new course launches, and continued expansion of its physical presence, solidifying its reputation as one of India's most trusted education platforms.
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