Caterpillar Bangalore Hiring Marketing Technology & Data Specialist

Your Work Shapes the World at Caterpillar

Caterpillar brings together a global team that cares about its work and about each other. The people here build stronger, more sustainable communities, and they turn progress and innovation into real results with customers and in the places where they live and work.

The Digital Adoption and Customer Success (DACS) organization, part of Cat Digital, drives long-term value from Caterpillar's growing portfolio of digital solutions. DACS focuses on meaningful adoption, sustained engagement, and measurable business impact across the global dealer network and customer base.

This role works closely with product engagement consultants to create, build, test and deploy engagement campaigns. It calls for foundational expertise in marketing technologies, marketing data, and digital marketing.

What You Will Do

• Partner with Product Engagement Consultants and cross-functional stakeholders to design, build, test, deploy, and optimize customer-facing engagement campaigns across digital channels.
• Develop and maintain campaign workflows, journeys, audience segmentation, and automated communications in Salesforce Marketing Cloud and other marketing technology platforms.
• Ensure campaign quality and performance through rigorous testing, validation, troubleshooting, and deployment.
• Manage marketing data to support audience targeting, personalization, campaign execution, and reporting while keeping data accurate and reliable.
• Work with business partners to turn engagement strategies and campaign requirements into scalable technical solutions.
• Monitor campaign performance and engagement metrics, and provide actionable insights to improve customer adoption, engagement, and business outcomes.
• Support ongoing maintenance, enhancements, and optimization of marketing technology platforms, integrations, and campaign assets.
• Document campaign processes, technical configurations, and best practices to support operational excellence and continuous improvement.
• Help identify opportunities to use automation, personalization, and data-driven marketing to improve the customer experience.
• Work closely with internal and external partners to deliver engagement initiatives on time and in line with business objectives and customer success goals.

What You Will Have

• Effectiveness Measurement: Knowledge of measurement techniques and the ability to assess the quality and quantity of work effort for improvement.
• Products and Services: Knowledge of major products, services and service groups, applied appropriately to diverse situations.
• Relationship Management: Knowledge of relationship management techniques and the ability to build healthy working relationships with clients, vendors, and peers.
• Influencing: Knowledge of influencing tactics and the ability to shape decisions within and outside your own organization.
• Effective Communication: Knowledge of communication concepts, tools, and techniques, and the ability to accurately send, receive, and interpret ideas, information, and needs.

Considerations for Top Candidates

• Experience promoting or driving engagement of digital products (condition monitoring is a plus) with users and audiences.
• Experience working with field teams or dealers.
• Technical marketing background with a solid understanding of campaign building, customer journeys, and an omnichannel approach.
• A positive attitude and the ability to adapt to change.
• The ability to build strong relationships with internal partners.

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.