
Turo is a peer-to-peer car sharing marketplace that allows vehicle owners to rent out their cars to others through a digital platform. Founded in 2010 by Shelby Clark (originally as RelayRides), the company aims to "put the world’s 1 billion cars to better use" by enabling people to share vehicles rather than rely solely on traditional rental companies. Through its mobile app and website, users can browse, book, and unlock a wide variety of vehicles—from everyday cars to luxury and specialty models—directly from local hosts.
Headquartered in San Francisco, California, Turo operates across the United States, Canada, the United Kingdom, Australia, and parts of Europe. The platform supports thousands of hosts and millions of users, making it one of the largest peer‑to‑peer car-sharing services globally. Backed by major venture investors, Turo has grown into a prominent player in the mobility and travel-tech sector, competing with traditional rental companies while offering a broader selection of vehicles and more flexible booking options.
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