SMG, also known as Service Management Group, is a global customer experience (CX) management and insights company founded in 1991. Headquartered in Kansas City, Missouri, USA, SMG specializes in helping brands improve customer loyalty, employee engagement, and operational performance through actionable feedback and analytics. The company serves a wide range of industries including retail, food service, hospitality, and healthcare, providing clients with tools to capture real-time customer and employee feedback and convert it into strategic improvements.
With a strong presence in North America, Europe, and Asia, SMG employs over 1,000 professionals and partners with some of the world's most recognized brands. Its mission is to help clients create better experiences by combining technology, research, and industry expertise. Recent developments include the expansion of its AI-driven analytics capabilities and the launch of enhanced mobile feedback solutions, reinforcing its position as a leader in the customer experience industry.
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