Luzhou Laojiao Co., Ltd. is one of China's oldest and most renowned producers of baijiu, a traditional Chinese distilled spirit. Founded in 1573 in Luzhou, Sichuan Province, the company is celebrated for its unique fermentation process using centuries-old cellars, which are recognized as a National Cultural Heritage site. Luzhou Laojiao's mission is to preserve and promote the heritage of Chinese baijiu while innovating to meet modern consumer tastes. The company offers a wide range of premium and mid-tier baijiu products, with its flagship brands enjoying strong domestic and international recognition.
As a publicly listed enterprise with thousands of employees, Luzhou Laojiao holds a leading position in China's liquor industry and is considered one of the "Big Four" baijiu producers. It has consistently ranked among the most valuable liquor brands in China, with recent achievements including expanding export markets and launching new product lines aimed at younger consumers. In recent years, the company has invested heavily in marketing, digital transformation, and sustainable production practices to strengthen its global competitiveness.
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