JDE Peet's is one of the world's largest pure-play coffee and tea companies, formed in 2020 through the merger of Jacobs Douwe Egberts (JDE) and Peet's Coffee. Headquartered in Amsterdam, Netherlands, the company operates in over 100 countries and offers a diverse portfolio of brands including Jacobs, Douwe Egberts, L’OR, Senseo, Tassimo, Moccona, and Peet’s Coffee. With a workforce exceeding 20,000 employees, JDE Peet's is committed to delivering high-quality coffee and tea experiences to consumers globally.
The company's mission is to champion coffee and tea as the world's favorite beverages, emphasizing sustainability, innovation, and customer satisfaction. JDE Peet's has a strong market position, ranking among the top players in the global coffee industry. In recent years, it has made significant strides in sustainability initiatives, such as sourcing responsibly, reducing environmental impact, and investing in community programs. The company was listed on the Euronext Amsterdam stock exchange in 2020, marking a major milestone in its growth trajectory.
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