GEICO (Government Employees Insurance Company) is one of the largest auto insurers in the United States and a wholly owned subsidiary of Berkshire Hathaway. Founded in 1936 by Leo and Lillian Goodwin, the company was originally created to provide affordable automobile insurance to government employees and military personnel. Over time, GEICO expanded its offerings to the general public and now serves tens of millions of policyholders. Headquartered in Chevy Chase, Maryland, the company employs tens of thousands of people and operates nationwide with a strong direct-to-consumer sales model.
GEICO’s core business focuses on auto insurance, but it also provides coverage for motorcycles, homeowners, renters, boats, and commercial vehicles through partnerships and affiliated insurers. Known for its extensive advertising campaigns featuring the GEICO Gecko and other memorable characters, the company has built one of the most recognizable brands in the U.S. insurance market. Its mission centers on providing reliable, affordable insurance while leveraging technology and efficient operations to keep premiums competitive.
As part of Berkshire Hathaway since 1996, GEICO has benefited from strong financial backing and disciplined management. The company is widely regarded as a leader in direct insurance distribution, emphasizing online tools, mobile apps, and streamlined claims processes. GEICO consistently ranks among the top auto insurers in the U.S. by market share and continues to invest in digital capabilities to improve customer experience and operational efficiency.
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