Criteo is a global advertising technology company specializing in commerce media and performance marketing. Founded in 2005 in Paris, France, the company uses advanced machine learning and large-scale data analysis to help brands, retailers, and publishers deliver personalized advertising experiences across the open internet. Criteo initially gained prominence as a pioneer in dynamic retargeting, enabling advertisers to reconnect with shoppers who previously interacted with their websites or products.
Today, Criteo operates a comprehensive commerce media platform that supports retail media networks, product recommendations, audience targeting, and measurement solutions for advertisers and retailers worldwide. The company works with thousands of retailers and brands, leveraging commerce data to drive measurable sales outcomes. With more than 3,000 employees and offices across Europe, North America, and Asia-Pacific, Criteo is considered a major player in the global adtech ecosystem.
In recent years, Criteo has expanded its strategy beyond retargeting to focus on retail media and commerce-driven advertising, partnering with major retailers to help monetize their digital properties and shopper data. The company is publicly traded on the Nasdaq (CRTO) and is recognized for its strong AI-driven advertising solutions and commitment to supporting the open internet outside of large walled-garden platforms.