ACKO (ACKO General Insurance Limited) is an Indian digital-first insurance company founded in 2016 by Varun Dua. Headquartered in Mumbai, the company aims to simplify insurance by leveraging technology, data analytics, and a direct-to-consumer model that eliminates traditional agents and paperwork. ACKO offers a range of products including motor insurance, health insurance, travel insurance, and embedded insurance solutions integrated into digital platforms.
The company is widely recognized as one of India’s leading insurtech startups, partnering with major digital platforms such as Amazon, Ola, and redBus to provide contextual and bite-sized insurance products at the point of purchase. Backed by investors including Accel, Amazon, and other global venture capital firms, ACKO achieved unicorn status and has rapidly expanded its customer base across India. With a workforce of over a thousand employees, ACKO has built a strong reputation for its tech-driven approach, quick claims processing, and competitive pricing in the Indian insurance market.
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