Overview
Job Description:
Dentsu is looking for a highly motivated individual to join the team as a Marketing Measurement & Optimization Analyst. The role requires strong analytical thinking, the ability to work with large data sets, and a good understanding of marketing performance metrics. The selected candidate will work closely with marketing, analytics, and data science teams to drive impactful insights.
Key Responsibilities:
- Perform data quality assurance and manipulation tasks such as joins/merge, aggregation, and append operations on large datasets.
- Work with marketing performance metrics, media mix modeling, and multi-touch attribution methods.
- Analyze panel data and support modeling efforts to evaluate campaign performance.
- Apply knowledge of the data science workflow to deliver actionable insights.
- Understand and evaluate marketing channels, performance metrics, and customer conversion funnels.
- Develop statistical tests for hypothesis validation based on marketing data.
Required Skills:
- Proficiency in R (tidyverse, plotly, ggplot2) or Python (pandas, numpy) for data analysis and visualization.
- Strong SQL skills, including joins, aggregations, and analytical functions.
- Working knowledge of data visualization tools such as Tableau or Power BI.
- Ability to understand and work with statistical models and marketing datasets.
- Strong communication and problem-solving skills.
About Dentsu:
With a legacy spanning over 120 years, Dentsu continues to lead with innovation and impact. As a global leader in marketing, media, and customer experience management, Dentsu is committed to building sustainable practices, fostering inclusive teams, and delivering client-centric solutions.
Technical Skills Required:
R, Python, SQL, Tableau, Power BI, pandas, numpy, ggplot2, tidyverse, plotly
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Education Requirements
- Bachelor’s degree in Statistics, Mathematics, Computer Science, Engineering, or any related field.
Eligible Batch Years
Dentsu
Dentsu Inc. is a leading multinational advertising and public relations company headquartered in Tokyo, Japan. Founded in 1901, Dentsu has grown into one of the largest marketing communications networks in the world, employing over 60,000 people across more than 140 countries. The company’s mission is to drive business transformation and growth for clients through innovative, data-driven, and creative solutions that connect brands with consumers in meaningful ways.
Dentsu operates through multiple business segments, including media, creative, customer experience management, and technology-enabled services. It is renowned for its integrated approach, combining traditional advertising expertise with cutting-edge digital capabilities. In recent years, Dentsu has expanded its global footprint through strategic acquisitions, notably the purchase of Aegis Group in 2013, which strengthened its presence in Europe and North America. The company continues to invest in AI, analytics, and sustainability initiatives, positioning itself as a forward-thinking leader in the marketing industry.
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