Dentsu is hiring Analyst | Fresher | 8LPA

Job Description:
Dentsu is looking for a highly motivated individual to join the team as a Marketing Measurement & Optimization Analyst. The role requires strong analytical thinking, the ability to work with large data sets, and a good understanding of marketing performance metrics. The selected candidate will work closely with marketing, analytics, and data science teams to drive impactful insights.

Key Responsibilities:

• Perform data quality assurance and manipulation tasks such as joins/merge, aggregation, and append operations on large datasets.
• Work with marketing performance metrics, media mix modeling, and multi-touch attribution methods.
• Analyze panel data and support modeling efforts to evaluate campaign performance.
• Apply knowledge of the data science workflow to deliver actionable insights.
• Understand and evaluate marketing channels, performance metrics, and customer conversion funnels.
• Develop statistical tests for hypothesis validation based on marketing data.

Required Skills:

• Proficiency in R (tidyverse, plotly, ggplot2) or Python (pandas, numpy) for data analysis and visualization.
• Strong SQL skills, including joins, aggregations, and analytical functions.
• Working knowledge of data visualization tools such as Tableau or Power BI.
• Ability to understand and work with statistical models and marketing datasets.
• Strong communication and problem-solving skills.

About Dentsu:
With a legacy spanning over 120 years, Dentsu continues to lead with innovation and impact. As a global leader in marketing, media, and customer experience management, Dentsu is committed to building sustainable practices, fostering inclusive teams, and delivering client-centric solutions.

Technical Skills Required:
R, Python, SQL, Tableau, Power BI, pandas, numpy, ggplot2, tidyverse, plotly