MyAnatomy is an India-based direct-to-consumer (D2C) lingerie and women's apparel brand focused on solving fit and comfort challenges through a science- and data-led approach to innerwear design. Founded in 2019 and headquartered in Bengaluru, the company aims to reimagine women's essentials by creating products tailored to real body measurements rather than traditional sizing conventions. MyAnatomy emphasizes research-driven product development, using body data and ergonomic insights to design bras and innerwear that prioritize comfort, support, and everyday usability.
The brand primarily operates through its online platform and focuses on categories such as bras, underwear, and comfort essentials designed for Indian body types. MyAnatomy has positioned itself within the growing Indian D2C apparel ecosystem, competing with modern lingerie startups that emphasize body positivity, fit technology, and consumer education. Though still a relatively small and emerging company, it has attracted attention for its specialized focus on anatomical fit and its mission to improve the innerwear experience for women.
MyAnatomy • Noida
₹33K - ₹50K/month
3 hours ago