21 March 2020

e-Commerce (Pharma)

Pay Per Click (PPC) Executive

Manage all the social media channels (Facebook, Instagram, Quora, Youtube, Whatsapp groups etc.) of the company and LIVitup Hangover Shield. Being a digital first and e-commerce focused brand this is function is extremely important

Job ID: ppc210320

Employer Background

A Leading 3 years old New Age Ayurvedic product Start-up company based in Mumbai which endeavours to bring a rich, traditional Indian science of Ayurveda to today’s modern consumer- both in India and Worldwide. Company recently featured in the "Forbes' 30 Under 30 Asia" List and Business World "40 Under 40" list because of its innovative digital first approach.

Today, as a company, they own 100+ FDA approved, proprietary formulations for Ayurvedic medicine. All products are manufactured at ISO 9001:2015 approved, GMP certified, US FDA registered, factory in Silvassa and has raised a series A round of capital of ~USD 5m (~INR 35 Cr) from RP Sanjiv Goenka Group.
 

Desired Skills

• Google Analytics

• Tableau 

• WebTrends

• HTML

• XML

• MS Office, MS Excel

• Data Analysis 

• Google AdWords

• Bing

Job Description

• Participate in forming effective paid search strategies.

• Launch and optimize various PPC campaigns.

• Oversee accounts on search platforms (e.g. Google AdWords, Bing).

• Be involved in keyword selection and audience targeting
  Monitor budget and adjust bids to gain better ROI.

• Track KPIs to assess performance and pinpoint issues.

• Produce reports for management (e.g. dashboards).

• Write attractive and concise copy for adverts.

• Suggest and develop new campaigns across multiple channels.

• Maintain partnerships with PPC ad platforms and vendors.

• Find ways to reduce risk of click fraud.

• Keep abreast of PPC and SEM trends